What is this certificate good for?
Heureka provides two basic certifications that you can obtain: blue and gold certificate. These certifications help you mainly in the following cases:
- It’s free: You don’t pay anything for this service; the only condition is integration into your e-shop system.
- Trustworthiness: The certificate is based on the rating of your e-shop and significantly increases its credibility in the eyes of customers.
- E-shop rating: Up to two-thirds of users state that the e-shop rating is, along with the price, the main deciding factor when shopping online. Heureka strictly verifies the authenticity of reviews, so each review comes from a real order.
- Additional services: The certificate allows you to use other Heureka features, such as Heureka Basket, bidding, or participating in the e-shop of the year contests.
- Display on the website: You can display the certificate along with reviews on your website.
The certificate is also displayed in the product overview during price comparisons. It often, along with the Heureka Basket service, most influences the default sorting order of e-shops.
How to launch the Verified by Customers service?
- First, you need to activate it. Enter Heureka Administration, select the Verified by Customers tab, then Settings and Data, and finally click “Activate”.
- After activation comes the implementation phase. The system will generate a secret key specific to your e-shop, which will be displayed in gray (intended only for this certificate).
- Copy this key into your e-shop. If you use a boxed solution (e.g., platforms like Shoptet), simply paste it into the prepared module. If you have an e-shop from us, just send the key to our email, and we’ll take care of the rest. 🙂 For custom solutions, it is often necessary to create the service in cooperation with the company that created the e-shop. It is also necessary to properly update your Privacy Policy.
- And that’s it, you have successfully activated, implemented, and prepared the service for collecting reviews.
How to verify the service functionality?
You can easily verify the service functionality by creating a test order, which should appear in Heureka Administration within a few minutes. If you are unsure, we recommend visiting overenozakazniky.cz.
Conditions for obtaining the certificate
The calculation for awarding the certificate always relates to the last 180 days from the current date. It’s not just about obtaining the certificate but also maintaining it. To obtain a blue certificate, you need a minimum of 90% average rating from the questionnaires, while the gold certificate requires at least 95%.
What else is good to know?
Here are some practical pieces of information that you should know to work with the Verified by Customers service as efficiently as possible:
- On average, 5-20% of customers who have purchased from you fill out the questionnaire.
- The time of sending the questionnaire depends on the date the goods are dispatched, or if this date is not set, then on the sixth day after the order is created. The maximum for sending the questionnaire can be 60 days.
- You can increase the number of ratings by including a small gift with a note asking for a review. A box of candies or a small thematic gift often does more than you might think.
- Respond to all reviews as quickly as possible; the ideal response time is 2-3 working days. You can also ask customers to change their negative reviews after resolving their issues.
