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It doesn’t make sense to be on the first page of search results for a term that is not being searched for. Similarly, it is not appropriate for a car sales website to appear on the first page of search results for refrigerators. Proper search engine optimization (SEO) is not a one-day affair, but a long-term effort that ensures your website is displayed to potential customers at the right time, leading to effective increases in website traffic, orders, and purchases.
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