Portfolio: Logo Cafe König

During our first visit to the König surf winter equipment store in Pilsen, we were presented with a task to create a logo for a newly emerging café. The café was located within the winter equipment store, in a space that used to be a laundry room. The name Café König with the subtitle “Laundry Room” was already decided upon. Another part of the task was to maintain a connection with the winter equipment store and to use the original crown logo in the new café logo.

Therefore, we created a logo in the form of a paper cup for hot coffee with a small crown instead of a label. We developed the logo into three basic versions, as the café was to be promoted only within the winter equipment store.